The media and the digital sector

The press is in crisis. This is common knowledge. Is it because of economic factors, a lack of attractiveness due to unsatisfactory content, or competition from continuous ‘information entertainment’ (‘infotainment’) media or from the journalists themselves who are reluctant to point the finger at themselves? Marc Guiraud thinks that it is a mixture of all of these factors. For more than a decade, he has produced alternatives to the traditional model of daily newspapers. He created News Tank Network with the aim of communicating relevant and verified information which is immediately accessible on line, and publishing topical dossiers devised by specialists about subjects which are of strategic interest to managers. News Tank Network is a media hybrid which is exploring new ways in a constantly changing environment.