Family businesses and globalisation

• Gaëtan MONCHOVET
  Former Chairman and Managing Director, Joker
  

Summary

In 2001, three leading brands in the French drinks industry were bought by foreign groups. Joker, the indisputable market leader of fruit juices in France, was one of them. Was this the natural result of globalisation ? Even in an atmosphere of globalisation, Joker, a family business, was one of the companies which was able to get out while the going was good, by emphasising the advantages of being a family-run business, and its success based on quality, innovation, and advertising. However, two consecutive years of disappointing results left no option other than to sell. Having lived through these events on the inside, Gaëtan Monchovet analyses the advantages of family-run businesses in the business world and their limitations in the face of globalisation. This leads him to question the place they can occupy in today's economy.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Thomas PARIS and translated by Rachel MARLIN.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA070303).
• download it for free in English (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA070303-ENG).

The entire article appears in French in the Journal de l'École de Paris du management N° 42.