Sustainable development at Michelin

• Jacques TORAILLE
  Representative for sustainable development, Michelin
  
• Daniel BAROIN
  Managing director, HR Valley
  

Summary

Three years ago, Michelin created a sustainable development study which reports regularly to the executive board and whose progress is closely followed by Edouard Michelin, evidence of the importance which he places in this subject. This initiative has led to a number of different developments: the installation of new departments to make use of used tyres, emphasis on so-called 'green' tyres in research, road safety measures, wide-ranging investments in safety and ergonomy in factories, partnerships with local authorities in France and abroad, and SME (small and medium entreprises) development policies. What are the important issues and the practical details of such action to the Michelin Performance and responsibility policy group?

Summary translated from French by Rachel MARLIN.

• The entire article was written by Élisabeth BOURGUINAT.

To obtain this article, you can :

• download it in French (PDF help) using your password or contact ecopar@paris.ensmp.fr (Reference VA040205).

The entire article appears in French in the Journal de l'École de Paris du management N° 54.