Strategies and organisational knowledge

• Claude MICHAUD
  Professeur à l'INSEAD
  Directeur général du CEDEP
  
• Jean-Claude THOENIG
  Directeur de recherche au CNRS (GAPP, École normale supérieure de Cachan)
  Professeur à l'INSEAD
  Membre fondateur et premier président d'EGOS
  

Summary

Why do strategists often have the feeling that their projects are misunderstood by those who are supposed to implement them ? This question leads to many others in relation to companies : their structure, their methods of functioning, their ways of adapting to change, how they resist pressure, how they prepare for the future, and how rigid are they in their views. Other questions include how the managerial staff cope with contradictions and how do they manage complex situations. Finally, there are questions about their overall cohesion which, despite the variety of functions which are carried out and the occasional conflicting interests of its staff, are essential for the company's survival. This talk attempts to explain what is happening in area which are common to various enterprises and the actions which could be taken.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Lucien CLAES.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA020201).