The creation of the Les Arcs resort, or the management of a utopia

• Roger GODINO
  Creator of the Les Arcs resort
  

Summary

At the INSEAD Business School, Roger Godino taught that all that was necessary in order to be good in business was to have a good market, a good product, and good managers ; 'the money will then follow'. His students replied "As you have the market and the product - the ski resort we conjured up with you - show us ! ". The end result was thirty years of passion and strategy, inventions and dangers, and an excellent lesson in management.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Pascal LEFEBVRE.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA030694).