Success by standing firm

• Noël GOUTARD
  Chairman and managing director, Valéo
  

Summary

How does one attract the important international leaders in the car industry when one is small, alone, in poor health and, moreover, French ? When Noël Goutard took over the presidency of Valéo in 1987, it was not certain that his venture would succeed. Over a six week period, with a company which was failing economically, he took decisions to reassure clients and share-holders, and embarked on a strategy of accelerated internationalisation. Six years later, he had achieved the desired result. Other challenges then appeared which were equally risky.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Pascal LEFEBVRE.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA010794).