Stock market credibility and the politics of financing

• Dominique JACQUET
  Professor, University of Paris X-Nanterre and the INSEAD-CEDEP business school
  

Summary

Rapid growth of a company requires investors who are more likely to give financial help readily if they have confidence in the success of the business. It is therefore essential that every company which is concerned about durable growth, should achieve stock market credibility because that is its main asset. BSN (which later became Danone) has had an eventful financial history, ressembling the various stages of its industrial development and its policy of expansion. Its history clearly illustrates the mechanisms of the Stock market. This talk concludes with a résumé of events experienced by Cap Gemini Sogeti.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Lucien CLAES.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA070696).