Renault : a culture based on work or projects ?

• Irina JUSTER
  Director, in charge of partnerships and international development, commercial vehicle department, Renault
  
• Hédia ZANNAD
  Associate professor, management and strategy department management, ESC Rouen group
  

Summary

Twenty years after the launch of the Renault Twingo car, have there been any changes in Renault's organisational methods which are dictated by the nature of its projects ? The heroic days when a charismatic figure à la Yves Dubreil (a Renault engineering legend) altered the emphasis between work and projects willy-nilly are well and truly over. Today, the Renault group has become globalised, has established multiple alliances and partnerships throughout the world, and transferred its know-how to markets whose existence one could not have predicted in 1990. New challenges and new issues have appeared, making difficulties and posing strategic questions about identity and culture. A century after it was founded, Renault is once more in the throes of radical transformation.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Pascal LEFEBVRE.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference MC190508).

Ce séminaire est organisé en collaboration avec la Fondation Maison des sciences de l'homme et la chaire "Management multiculturel et performances de l'entreprise" (Renault-École polytechnique-HEC)