Google : the search for innovation

• Bernard GIRARD
  Auteur de Une révolution du management : le modèle Google
  

Summary

Google appeared on the Internet for the first time less than ten years ago. Its search engine, which is financed by advertising is very efficient and attracts an increasing Google appeared on the Internet for the first time less than ten years ago. Its search engine, which is financed by advertising is very efficient and attracts an increasing number of Internet users and consequently advertisers. This powerful organisation has developed and been enhanced by an increasing number of sites which are sources of even more information and are used with increased frequency. Today, Google is the leading Internet search engine. It continues to grow due to the creativity of its engineers and the efficiency of its technology. Management relies on the comments and assessment by their staff in choosing the best projects and completing them successfully. This takes place very discretely because Internet users, via an informal network, spread the word about successful innovations. However, one must be very vigilant because there are ethical and legal issues, competition is rife, the market is changing and bureaucracy threatens. Will Google be able to maintain its course ?

Summary translated from French by Rachel MARLIN.

• The entire article was written by Yves BRETON and translated by Rachel MARLIN.

To obtain this article, you can :

• download it in French (PDF help) using your password or contact ecopar@paris.ensmp.fr (Reference RT250407).
• download it for free in English (PDF help) or contact ecopar@paris.ensmp.fr (Reference RT250407-ENG).

The entire article appears in French in the Journal de l'École de Paris du management N° 67.