WWF : a mixture of militant and institutional action and partenerships

• Daniel RICHARD
  President, WWF France
  
• Dominique DUPARD
  Administrator, WWF
  
• Thanh NGHIEM
  Member, management committee, WWF
  

Summary

Like many environmental NGOs (non-governmental organisations), the World Wildlife Fund (WWF), easily recognisable by its panda logo, concentrated its activities on the fight against global warming. The effects of global warming are likely to be so catastrophic that it ought to be a priority for everyone at the present time. From the outset, the WWF has had a policy of partnerships with companies which participate in many of its programmes. However, its partnership with Lafarge, an industrial group whose activities generate a great deal of pollution, hails a new dimension, and has caused internal disagreements within the international WWF network. This partnership only seems acceptable provided that it goes well beyond a mere 'green washing' and that it preserves total freedom of expression. This may prove to be very worthwhile : when industrialists rally to the side of ecologists, as at Beddington in England, or on the banks of the Elbe in Germany, the results are spectacular.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Élisabeth BOURGUINAT and translated by Rachel MARLIN.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VC161003).
• download it for free in English (PDF help) or contact ecopar@paris.ensmp.fr (Reference VC161003-ENG).

The entire article appears in French in the Journal de l'École de Paris du management N° 47.