Transforming Lille into an international metropolis

• Bruno BONDUELLE
  President of the supervisory board, Bonduelle
  President of the committee for 'Grand Lille'
  

Summary

Bruno Bonduelle, who developed his company energetically and made it international, is spurred on by an obsession : to make Lille an international metropolis which is attractive for company head offices. Of course, it is because of his attachment to his home region that he has this drive but it is also linked to entrepreneurial interests. An international company needs executives who are very well qualified, but such candidates are attracted to large cities. What can be done for Lille and its suburbs ? Bruno Bonduelle suggested creating a structure to mobilise the energies of entrepreneurs, researchers, and local representatives and to spur on the authorities in power. The committee 'Grand Lille' was created in 1993 with an initial, rousing objective, namely Lille's candidacy as host to the Olympic Games.

Summary translated from French by HORS LIGNE.

• The entire article was written by Emmanuelle PASCAL.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference EV071101).

The entire article appears in French in the Journal de l'École de Paris du management N° 33.