The revival of the Chantiers de l'Atlantique

• Jean-Noël d'ACREMONT
  Former Chairman and managing director of the Chantiers de l'Atlantique ; President of the Saint-Nazaire Chamber of Commerce
  

Summary

In the 1970's, the Chantiers de l'Atlantique were carried along, as were others, by the strong demand for oil and LPG tankers. Then the slowdown following the oil crisis caused by the Yom Kippur War gave rise to a serious situation. The Chantiers de l'Atlantique took a daring gamble in the 1980's by venturing into the construction of cruise liners. The market was very competitive, the deadlines were very short and inflexible since liners were ordered and sold a long time in advance. How was this compatible with a trade union tradition which made respecting deadlines improbable and created an obstacle to the necessary adjustments of the company ? How could one obtain the necessary State aid, notably after the political change in power in 1981, in order to "subsidise the American millionaires", as they were called ? By developing stimulating management techniques in the face of a crisis and involving themselves in the life of the city, the Chantiers de l'Atlantique managed to be the only important French naval construction site which survived the storm.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Élisa RÉVAH.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference EV051201).

The entire article appears in French in the Journal de l'École de Paris du management N° 34.