How to maintain a french identity while pursuing worldwide leadership ?

• Jean-Louis BEFFA
  PDG Compagnie de Saint-Gobain
  

Summary

In this presentation, Jean-Louis Beffa expresses a refusal to believe in the cosmopolitan company. The C.E.O. of Saint-Gobain wishes, on the other hand, to demonstrate that company nationality is an important and timely concept. He explains how this concept manifests itself in groups operating on an international scale.

• The entire article was written by Hamid BOUCHIKHI.

To obtain this article, you can :

• download it for free in English (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA060392-ENG).