A few friends, a dream, a poster, and Club Med is born...

• Jean-Pierre BÉCRET
  Pioneer of Club Méditerranée (1950)
  

Summary

In 1950, in the rather particular post-war climate, Club Méditerranée was conceived based on ideals relating to nature, sport and the community. A few leaflets, old army tents, a deserted beach… and the idea took off instantly, to be followed by an extraordinary growth over several years. The story of the beginnings of one of the jewels in the crown of world tourism shows that this cult was based on a concept and a spirit which were established from the construction of the very first village, in spite of the delay in the material, organisational and financial infrastructure which took several more years to become a reailty. What is the basis for the model and success of Club Med that saw it evolve from the cheerful chaos it experienced in the early days to the tourist business which it represents today ?

Summary translated from French by Rachel MARLIN.

• The entire article was written by Thomas PARIS.

To obtain this article, you can :

• download it in French (PDF help) using your password or contact ecopar@paris.ensmp.fr (Reference VA020704).

The entire article appears in French in the Journal de l'École de Paris du management N° 50.