Managing passion the organisation of the Renault Formula one team

• Bruno MAUDUIT
  Ancien responsable chez Renault Formule 1
  
• Christophe MIDLER
  Centre de recherche en gestion de l'École polytechnique
  

Summary

As a young engineer, passionate about competition and cars, Bruno Mauduit started his career with Renault Sport, where he stayed seventeen years. During this time, he was at the heart of the great adventure of Renault in Formula 1, which culminated in six consecutive World titles. Renault Sport succeeded in achieving this by creating a high-performance and extremely competitive organisation, which combined an almost bureaucratic rigour with an unfailing speed of reaction. The backbones of this organisation were the experts who were passionate about their job, and the wonderful family atmosphere which formed over the years and resulted in a spiral of success.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Thomas PARIS and translated by Rachel MARLIN.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA300600).
• download it for free in English (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA300600-ENG).

The entire article appears in French in the Journal de l'École de Paris du management N° 26.