Moving fast in business thanks to human resource management

• Jean-Pierre DOLY
  Ancien DG de Danone Services Argentine
  Directeur de la division Développement des Organisations et des Compétences du cabinet BPI
  

Summary

Danone started to establish itself in Argentina in 1994. Argentina is a big country with surprising contrasts and a successful past. Since it has a number of European roots, its culture is similar to that of France: This fact allowed Danone to apply the policies and methods, which had already been successful in Europe, to be applied in Argentina without much difficulty, and necessitating only a few changes. This is not to say that the communication, the participation and the openness, which are among the foundations of Danone's "double economic and social project", were easily implemented ; on the contrary, they were seen as something new by the personnel of the companies which were taken over, and were rapidly integrated into a new business culture. The results hoped for by Danone were instantaneous, but one should not forget that there was a price to be paid : one in two employees was asked to look for work elsewhere.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Lucien CLAES.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA120101).