Behind the scenes of the Renault-Nissan alliance

• Georges DOUIN
  Directeur général adjoint plan-produit et opérations internationales
  Membre du directoire Renault Nissan
  

Summary

Why and in what way did Renault embark on an alliance with Nissan ? Georges Douin, who was closely involved in this venture, explains how the two companies tried hard to achieve a delicate balance. This did not result in a merger but in a real partnership, thereby allowing both Nissan to get back on its feet and Renault to develop further its activities abroad. This approach was made easier because the two companies have similar products and methods of know-how. However, will the alliance, which brings with it a policy of industrial convergence and economic efficiency, be able to preserve the identity of each individual company on a permanent basis?

Summary translated from French by Rachel MARLIN.

• The entire article was written by Élisabeth BOURGUINAT and translated by Rachel MARLIN.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA050402).
• download it for free in English (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA050402-ENG).

The entire article appears in French in the Journal de l'École de Paris du management N° 38.