Multiple media

• Gérard UNGER
  Vice president, Publicis FCB Communication ; ex-president, SOFIRAD
  

Summary

Multimedia is in vogue and nowdays everyone has to surf the Net. However, even though the world of the media has been profoundly changed by the new technology of acquiring information and its dissemination, much remains the same : television has not supplanted the press, radio is still going strong as it approaches its one hundredth birthday, and the new media, as spectacular as they may be, do not appear to be ready to replace their elders. So, what are these media industries, their ups and downs and their future prospects all about ?

Summary translated from French by Rachel MARLIN.

• The entire article was written by Pascal LEFEBVRE.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA050595).