Management of the daily press in France

• Jacques LESOURNE
  Professor, CNAM (Centre National des Arts et Métiers) ; former director, Le Monde newspaper
  

Summary

The French daily press is still influenced by the NMPP (Nouvelles Messageries de la Presse Parisienne) and the Writer's trade union. Pressures at the trade union contributed over the past few years to financial difficulties in the Parisian press which were impossibility to share its new press with another daily publication, and Le Monde's policy which was more concerned with the loyalty of its readers than its management results.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Lucien CLAES.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference VA150597).

The entire article appears in French in the Journal de l'École de Paris du management N° 7.