How an innovator can choose promising products from large organisations

• Michel SCHOTT
  Chairman and managing director, Info Réalité
  
• Jean-Michel BARBIER
  Chairman and managing director, Thomson-CSF Venture
  

Summary

For the past twelve years or so, Info-Réalité has experienced sustained growth based on its development, production and commercialisation of new products in the electronics field related to data transfer. It has invented electronic labels used by large shops and vocal pagers. To achieve this success, Info-Réalité relies on the talents and know-how of its innovators, as well as on numerous partnerships with large organisations. These organisations offer skills which are complementary to those of Info-Réalité, especially in the fields of technology, patents and distribution. Sometimes rapport with the large organisations is difficult, but organisations too can benefit by developing under-exploited resources outside their traditional sectors of activity.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Pascal LE MASSON.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference RT100299).

The entire article appears in French in the Journal de l'École de Paris du management N° 19.