GRIMAUD : sucess of a rural industry in world markets

• Joseph GRIMAUD
  Director of the board, Grimaud La Corbière SA
  
• Frédéric GRIMAUD
  President of the board, Grimaud La Corbière SA
  

Summary

The Grimaud story is about a family. The story has its origins in the rural and catholic culture of two brothers brought up in the heart of the Cholet region who have a love of knowledge and work well done. In one generation, they transformed their father's small farm into a prosperous company, becoming a world leader in poultry farming. Their belief that the use of genetic selection would revolutionise their business proved to be correct to such an extent that the company became the market leader in duck farming in China ! Encouraged by this experience, Frédéric, Joseph's son, uses biotechnology today, and is opening up a new era in the company's history by disengaging the group from its original business. Since the 1960s, a lot of water has flowed under the bridge, with neither success nor failure deterring those in charge of Grimaud from constantly wanting to do better.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Élisa RÉVAH and translated by Rachel MARLIN.

To obtain this article, you can :

• download it for free in French (PDF help) or contact ecopar@paris.ensmp.fr (Reference EV050203).
• download it for free in English (PDF help) or contact ecopar@paris.ensmp.fr (Reference EV050203-ENG).

The entire article appears in French in the Journal de l'École de Paris du management N° 45.