Spectacular events in towns and regions

• Gad WEIL
  Artistic director, WM Événements
  

Summary

Seventeen years ago, Gad Weil created the company WM Événements which devises and stages spectacular events. He was behind the Grande moisson (Big Harvest) on the Champs-Élysées in 1990 (when there appeared to be fields of wheat growing in the Champs-Élysées) ; the Train capitale, an exhibition of trains also in the Champs-Élysées between May and June 2003 which in two months attracted six million visitors ; the Incroyable pique-nique (Incredible Picnic) where the French public was invited to picnic on July 14th, 2000 on a 'green' meridian line which was 'drawn' from north to south throughout the country ; and most recently, the Chinese New Year parade on January 24th, 2004. The town of Nice, which wanted to revive its famous ancient Carnival, has entrusted him with the Carnival's artistic management for some years. Some of the events in which he was involved have been commissioned ; others are projects suggested by WM Événements. Some are one-off events ; others take place annually. All require extensive expertise which local authorities do not necessarily have. Do these new-style events contribute as much to promoting social ties as events from yesteryear ? Opinions are divided…

Summary translated from French by Rachel MARLIN.

• The entire article was written by Élisabeth BOURGUINAT and translated by Rachel MARLIN.

To obtain this article, you can :

• download it in French (PDF help) using your password or contact ecopar@paris.ensmp.fr (Reference EV080305).
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The entire article appears in French in the Journal de l'École de Paris du management N° 55.