Le Cube : a new world for the pioneers of digital creation

• Florent AZIOSMANOFF
  Co-founder, ART3000
  Creative director, Le Cube
  

Summary

At the end of the 1980s, when the public authorities became interested in Le Cube, the founders of ART3000 debated whether they should become state-run or not. Ten years earlier, ART3000 had been formed by a group of professionals from various cultural sectors who had been faced with the advent of the computer, and met to discuss the upheavals that this caused in their professional lives. They gained a strong following. Those involved were excited and convinced that they were embarking on the discovery of a New World and were taking part in the development of aids for creation and methods of writing. Le Cube was launched in 2001 from an initiative between these pioneers and the town of Issy-les-Moulineaux. It has successfully established itself as a showcase for digital creation, and not only supports creative projects, but also informs and educates the public. The team is now ready to move to the next stage of their project, convinced that/in the conviction that they have helped the digital arts find their appropriate economic position.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Jean-Yves BARBIER and Élisabeth HIMBER.

To obtain this article, you can :

• download it in French (PDF help) using your password or contact ecopar@paris.ensmp.fr (Reference CR130307).

The entire article appears in French in the Journal de l'École de Paris du management N° 67.