Is the search for creativity more impotant than the guarantee of success ? A complex path for publishing house

• Olivier COHEN
  Founder and CEO, Éditions de l'Olivier
  

Summary

'A publisher is a person who publishes books no-one wants to read.' The publisher Olivier Cohen can easily identify with this description of his profession. He describes his job as a pioneer and mediator. He must do his best to convince an otherwise indifferent public that an unknown author is worth reading, hoping that a few years later his books will be in demand. Unfortunately, this is not what happens in practice in large publishing houses which publish and market best sellers on a massive scale. Neither is it in keeping with the picture of a small, brilliant publisher, shut away in his attic on the verge of bankruptcy. The Éditions de l'Olivier is an independent subsidiary of the Éditions du Seuil. After several structural changes (as an independent unit, and being integrated into the group), it has managed to build a model which combines literary expectations, profitability and practical day-to-day operation. This is a model which reflects its founder's vision, but it must learn to exist without him.

Summary translated from French by Rachel MARLIN.

• The entire article was written by Sophie JACOLIN and translated by Rachel MARLIN.

To obtain this article, you can :

• download it in French (PDF help) using your password or contact ecopar@paris.ensmp.fr (Reference CR100511).
• download it in English (PDF help) using your password or contact ecopar@paris.ensmp.fr (Reference CR100511-ENG).

The entire article appears in French in the Journal de l'École de Paris du management N° 91.