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Advertising : a world where the Lion is king Frédéric GERVAIS
Anatomy of a cult film Thierry LHERMITTE
How Ninterndo is leading the revolution in the video game industry Stéphane BOLE
Hermès : handbags, scarves... and helicopters ! Corinne POUX-BERNARD, Gabriele PEZZINI
Christofle : revival of the brand by creation Brigitte FITOUSSI
The Vieilles Charrues festival: a brittany festival in a world of its own Loïck ROYANT
The techniques of liberated architecture Bernard VAUDEVILLE
The role of the circus in the revival of the theatre Coline SERREAU
Creation in the perfume world Jean-Claude ELLENA
Creativity in research Vincent SCHÄCHTER, François TADDÉI