Regained sovereignty: the credo of OVHcloud

Digital technology vendors have always benefited from technical complexity, which they willingly maintain. This helps them to sell more, and more expensively, but also to keep their customers in a dependent relationship. Will the digital transformation that is being imposed on all of them be an opportunity to increase their dominance over their customers and capture more value? Will artificial intelligence dealing with massive data taken from their rightful owners be an opportunity to increase dependency? Convinced of the need for an alternative model, OVHcloud, a French company that is the only European cloud player to have made it into the world's top 10, has long been committed to the patient construction of a digital ecosystem promoting transparency and simplicity. For its CEO, Michel Paulin, sovereignty is not a matter of lyrical discourse calling for the return of a protective world closed in on itself, but of a much more concrete reality: are we masters of our own destiny? This question should guide any digital transformation project.