French television's perilous leap into the digital platform war

It took ten years for French television (France Télévisions, TF1, M6) to be able to compete with American streaming platforms thanks to a single platform: Salto. The beginnings are promising. However, the constraints imposed by a competition authority with antedigital competitive models or by Internet access providers wishing to exert their strategic influence via their boxes installed on the customer's premises, make the exercise as perilous as it is exciting. How to protect from the surrounding political and strategic context teams that have to face the challenges of the content, technology and customer experience wars? Danielle Attias offers an immersion in one of the most competitive and influential digital markets for the French culture and cultural industry, with lessons that extend beyond this sector alone.