CSR: not a cosmetic reputation issue

The L'Oréal case shows that a large company can carry out concrete and coherent CSR actions that last over time! The importance of reputation is no doubt not unrelated to the importance given to these actions, coordinated by a dedicated team responsible for involving the whole company. Questioning and learning are among the management lessons of this case.

More details on the session: CSR at L'Oréal: a transformation that is anything but cosmetic!

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