Major French companies today stand out for the breadth and depth of their transformation. They are reinventing themselves like phoenixes, their managerial practices revealing the elements of an emerging model that breaks with both the traditional managerial model of large companies and that of start-ups, often presented as the only model for the future.
The Phénix Chair aims to independently and rigorously document the ways in which large companies can reinvent themselves by avoiding the tyranny of the start-up mode, which does not suit them. It also aims to pass on these lessons to students, who often see great adventures only in start-ups or, for some, in social entrepreneurship, and to the financial markets, which overvalue digitally-native companies and devalue old companies, seen as irretrievably outdated by newcomers.
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