Seminar Industrial adventures
Tuesday September 17, 2013
- 17h30 - 19h30
In 1868‚ Moret was a small industrial pump maker in Saint-Quentin‚ supplying sugar beet factories. Five generations later‚ Moret employs 1,600 people and has a turnover of 320 million Euros, 75 % of which is generated by the export market. It is ten times smaller than its main rivals and occupies a secure position thanks to its niche strategy where its capacity for innovation and its quality work wonders. The group’s growth took off in 2000 when it merged with a Belgian company. Then, in 2009, Unigrains took 7 % of the shares in this family-owned holding company and thereby eased Moret’s international transition. To achieve this, one must help adjust the staff, who are used to working in a SME, to a more structured company without demotivating them, and at the same time‚ one must attract and retain high-quality people in the overseas factories. The group has just been awarded the prize for ‘Innovation and industrial strategy’. It is clear to see why.
The entire article was written by:
This session was published in issue n°106 of the Journal de l'École de Paris du management, entitled Le défi français.
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