Livelihoods: an original form of solidarity between companies and deprived communities

Download the report

Bernard GIRAUD

President, Livelihoods Venture, Senior Advisor Sustainability and Shared Value Creation

Seminar Economy and meaning | Wednesday December 4, 2013 - 9h - 11h30

Danone is never short of ideas to convey its dual economic and social project. Following on from the danone.communities and Danone Écosystème funds‚ the Livelihoods Venture now has a fund. One billion five hundred million people suffer from hunger. The vast majority are poor farmers faced with the destruction of their ecosystems (deforestation‚ destruction of mangrove swamps‚ etc.). The Livelihoods fund helps rural communities to carry out important projects in order to restore their ecosystems, and to enable them to feed themselves and to sell some of their products. Eight large companies have joined forces with Danone by investing in the fund. In return for this‚ they receive carbon credits which contribute to limiting their environmental footprint. This creates an original form of solidarity between large companies and deprived rural communities. This is a good idea, but it can only work if it is supported by the appropriate system: luckily, Livelihoods’ is very ingenious...

The entire article was written by:


This session was published in issue n°108 of the Journal de l'École de Paris du management, entitled La guerre des données.

Google Analytics cookies
This site uses cookies from Google Analytics, these cookies help us to identify the content that interests you the most and to identify certain malfunctions. Your navigational data on this site is sent to Google Inc.