How did Rossignol Technology manage to become the world leader in brake control and clutch rods in just three years despite the fact that business had started to decline? Bertrand de Taisne bought this Savoy bar-turning company in 2011 and based its development on the strategy of its clients in the auto equipment manufacturing sector. These clients drastically reduced the number of their suppliers and forced them to agree to two demands: to reduce their prices between 3 % and 5 % every year, and to locate their activity next to their factories abroad. Bertrand de Taisne is specialised in turning around companies, and he decided to transform these two challenges into a development strategy. He stands by his bold choices and unusual strategy which allowed Rossignol’s French production site to remain operational thanks to other facilities being located abroad.
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This session was published in issue n°110 of the Journal de l'École de Paris du management, entitled L'esprit de coopération.
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