Isigny Sainte-Mère: selling Normandy’s best products throughout the world

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Managing director, Isigny Sainte-Mère

Seminar Industrial adventures | Thursday September 20, 2018 - 8h30 - 10h30

At the end of 2018, Isigny Sainte-Mère, a dairy co-operative situated in the Cotentin and Bessin marshlands in Normandy, opened its second infant formula factory (having opened the first in 2015) in response to strong demand for this product, notably from China. Increase in turnover (30% in 2017) is stimulated by exports (representing 62% of the 2017 turnover compared to 42% in 2012). The company exists throughout the world, and opened its fifth shop in Seoul in July 2018. Isigny is first and foremost a region where dairy farmers have been producing exceptional milk for centuries. Its cream, butter and cheeses are products of its excellent know-how which has given them an appellation d’origine protégée (AOP: a protected designation of origin). There are AOPs for Isigny butter and cream, Camembert and Pont-l’Évêque cheeses, and there is a Label Rouge for its Mimolette cheese, and the label Entreprise for the co-operative’s contribution to the heritage of the region. As well as traditional skills, the co-operative’s technical and regulatory monitoring has ensured that it remains at the forefront of industrial performance and traceability.

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This session was published in issue n°137 of the Journal de l'École de Paris du management, entitled Dépasser la finitude.

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