Renewing a penniless – but tremendously creative – old institution: ladies and gentlemen, welcome to the BBC!


Former Head of Special projects, BBC

Seminar Creation | Tuesday January 14, 2020 - 8h45 - 11h00

The fact that it is sometimes referred to by its nickname ‘Auntie’ shows the extent to which the BBC has become an institution in the United Kingdom: 91 % of the British population has access to it. It is an old institution which is preparing to celebrate its centenary. At a time when the concept of state-owned broadcasting is being questioned, it has had its own share of budget cutbacks and staff reductions. It is an old, penniless institution which is regularly called into question. Yet, the BBC is recognised throughout the world as a model of excellence and creativity, covering a very large spectrum ranging from promoting musical talent to the production of critically acclaimed wildlife documentaries. It also shows a programme about cars which has served as a gold standard for forty years, and has successfully managed the shift towards modern TV series. The BBC is a surprising paradox which cares about several factors. These include its history (which has kept the BBC strong in spite of criticism); the relationship it has built with its audience; and its tendency to take risks, for continuous improvement and for the provision of a public service.

The entire article was written by:


This session was published in issue n°144 of the Journal de l'École de Paris du management, entitled Le temps de la distanciation.

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