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Management of the daily press in France

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Jacques LESOURNE

Professor, CNAM (Centre National des Arts et Métiers) ; former director, Le Monde newspaper

Seminar Business life | Thursday May 15, 1997

The French daily press is still influenced by the NMPP (Nouvelles Messageries de la Presse Parisienne) and the Writer’s trade union. Pressures at the trade union contributed over the past few years to financial difficulties in the Parisian press which were impossibility to share its new press with another daily publication, and Le Monde’s policy which was more concerned with the loyalty of its readers than its management results.

The entire article was written by:

Lucien CLAES

Couverture Journal de L'École de Paris du management N°7

This session was published in issue n°7 of the Journal de l'École de Paris du management, entitled Raisons d'être fier.

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