Groupe SEB's circular revolution


Sustainable Development Director, Groupe SEB

Seminar Economy and meaning | Wednesday March 3, 2021 - 9h00 - 11h30

In the 2000s, Groupe SEB was faced with the risk of seeing its markets invaded by low-cost products from Asia. The alternative seemed clear: doing nothing would lead to the death of the Group. We must therefore seek to make quality products that last and make them repairable for a long time at reasonable cost. The design of the products was reviewed to make them easily dismantled. A policy of distributing spare parts at cost price for more than ten years was put in place, as well as partnerships with repairers. A social joint venture will even be launched in 2021 with a social integration association to create a repair centre at Porte de la Chapelle in Paris to supply the Paris region. Then, the Group is starting to focus on the recyclability of products and is launching a policy of sharing objects. As it sells 12 objects per second worldwide, this policy is also good for the planet. Ethical and economic concerns go hand in hand here!

Economy cycle

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This session was published in issue n°150 of the Journal de l'École de Paris du management, entitled Laborieuse créativité.

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