Are clients ‘business ketchup’ ? The role of clients in companies

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Jean-Philippe NEUVILLE

Senior Lecturer, INSA Lyon, Research associate, Centre de Sociologie des Organisations (Centre for the sociology of organisations) (CNRS)

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Professor of Sociology, CERTOP (Centre d'études et de recherche : techniques, oragnisations, pouvoirs : Research centre for technology, organisations and authorities) -CNRS (Centre National de la Recherche Scientifique : National Centre for Scientific Res

Seminar Business life | Friday November 5, 1999

The all-mighty customer, at first praised by the marketing people trying to enlarge and diversify the outlets of mass production, has invaded both business and public services. The customer has been granted with every power, in particular that of increasing the efficiency of any trade exchange. But is that image of the customer, always referred to, representing reality, or is it only a rhetorical figure ? According to Jean-Philippe Neuville, people in office often turns it to their advantage. Frank Cochoy shows that, particularly with the expansion of the traceability, the customer indeed gets into business organisation and even manages to control it.

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This session was published in issue n°24 of the Journal de l'École de Paris du management, entitled L'individu (moi, je…) .

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