How to maintain a french identity while pursuing worldwide leadership ?

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Jean-Louis BEFFA

PDG Compagnie de Saint-Gobain

Seminar Business life | Friday March 6, 1992

In this presentation, Jean-Louis Beffa expresses a refusal to believe in the cosmopolitan company. The C.E.O. of Saint-Gobain wishes, on the other hand, to demonstrate that company nationality is an important and timely concept. He explains how this concept manifests itself in groups operating on an international scale.

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