It's impossible, so we'll do it .The recovery of the Jerada mine

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Managing Director of the Jerada mine - Moroccan Coal Board

Seminar Business life | Friday April 8, 1994

Can they close the mine? Will they close the mine? Jerada is on the verge of disaster. An outsider is dropped in as the new director, and although his training is in American high finance and he has no experience of mining, his attitude shows a certain mad defiance: “The situation is desperate, which means we’ve still got a chance.” His turnaround strategy is both forceful and practical and brings to mind Samuel Johnson’s remark: “When a man knows he is to be hanged... itconcentrates his mind wonderfully”.

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