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Michel TEYSSEDRE

Vice President, EMEA, Strategic Business Opportunities

Seminar Technological resources and innovation | Wednesday May 12, 2004

Today the computer industry is in the throes of radical change. It is impossible to separate traditional computer applications from changes in processes taking place within companies. The change is going to be huge, both for us, the users with many more user-friendly interfaces, and for companies which will have incredible processing and storage capacities at their disposal. In the light of these changes, IBM has chosen to invest in added value. The group favours everything which will give its clients an advantage over others, not only more technologies with the arrival of the grid, ‘virtualisation’ or autonomic computing, but also, importantly, more specific experience in the clients’ industry, combining knowledge of professional know-how with technology. The buyout of PricewaterhouseCoopers is an example of this line of reasoning. IBM’s strategy of ‘business on demand’ involves modernising its clients’ computer stocks and also ultimately learning from new technologies by completely reorganising work methods, processes and companies.

The entire article was written by:

Paul-Roland VINCENT

This session was published in issue n°50 of the Journal de l'École de Paris du management, entitled L'esprit de conquête.