Seminar Management of Innovation
Wednesday October 11, 2006
- 8h45 - 10h45
The creation of a start-up follows a relatively standard process. It begins with the drawing up of a business plan and the definition of the target market and the products to be marketed. Digital Airways, created in 1998, did not obey any of these prerequisites. The company was created simply because a group of friends wanted to work together. The team never drew up a business plan and the current activity bears no resemblance to the original pursuit. All the same, Digital Airways, which is located in deepest Normandy and is completely self-financed, today incorporates its technology into millions of mobile telephones throughout the world, especially in Asia. Philippe Silberzahn, one of the co-founders, describes the history of the company and shows that the lack of a business plan does not mean that development will be chaotic or that lack of financing means lack of ambition.
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