Domestic services : a gold mine for jobs or a mirage ?

The Borloo plan heralded the creation of 500,000 jobs in the space of three years. By industrialising domestic services, it aimed to accelerate the movement, started in 1993, by the chèque emploi service scheme (whereby the employer is exempt from formal paperwork in the recruitment of an employee) and the offer of tax cuts. In the domestic services area, where there are many companies involved, is it possible for another company to find its place without associations taking a dim view of it and creating pressure so that entry is very difficult ? How does one reconcile quality with the cost reduction which comes with industrialisation ? How will distribution companies, which offer services such as guiding those who request services towards companies and associations, find their way around this maze in order to guarantee their quality ? Finally, how does one make these jobs attractive so that this sort of service provision continues to exist in a country in which being in someone’s service is considered to be a relatively humiliating position ?