The halo effect, or 'mirages' of performance

Download the report


Institute for Management Development, Lausanne, Author, The Halo Effect (2007, Free Press), 2008 Accenture Award, best article

Seminar Business life | Friday March 6, 2009 - 9h30 - 12h

The halo effect consists of attributing a specific characteristic from a general impression. That is the reason which made Americans think negatively about the entire Bush administration policy following the disastrous management of Hurricane Katrina, or makes clients of a hotline underestimate the time they wait for their call to be answered after they have received a satisfactory response. Even professional researchers have said that they have solved the secret of business performance or longevity by drawing on data 'contaminated' by the halo effect. Philip Rosenzweig shows that researchers also succumb to numerous other 'mirages' which include absolute performance (which does not exist in a competitive world), the laws of physics (which do not apply in the world of business), and even causality (whose meaning is often misleading). Will these warnings be heard ? One cannot be sure, because we all like to be told lovely, reassuring stories...

The entire article was written by:


This session was published in issue n°79 of the Journal de l'École de Paris du management, entitled Rêver et gérer.

Google Analytics cookies
This site uses cookies from Google Analytics, these cookies help us to identify the content that interests you the most and to identify certain malfunctions. Your navigational data on this site is sent to Google Inc.