Stock market credibility and the politics of financing

Rapid growth of a company requires investors who are more likely to give financial help readily if they have confidence in the success of the business. It is therefore essential that every company which is concerned about durable growth, should achieve stock market credibility because that is its main asset. BSN (which later became Danone) has had an eventful financial history, ressembling the various stages of its industrial development and its policy of expansion. Its history clearly illustrates the mechanisms of the Stock market. This talk concludes with a résumé of events experienced by Cap Gemini Sogeti.