Seminar Business life
Friday May 6, 2011
- 9h30 - 12h
What is the link between rag-and-bone men in Jakarta, milk manufacturers in Normandy and southwestern France, roadside fresh food hawkers in traffic jams in Mexico City, and Ukrainian and Egyptian farmers ? The answer is Danone of course ! This small food industry company which became known in the 1960s has come a long way and has been transformed into a global enterprise. Initiated by Antoine Riboud, economic and social commitment has always remained a priority. Currently, Danone's managers are focused on their partnerships. In these times of crisis, and faced with increased environmental requirements, how should the company reconcile economic efficiency with social performance and still manage to remain a leader in the food health sector ? In the light of this challenge involving social economy, and in partnership with NGOs, Danone has resolutely chosen to follow the path of social responsibility demonstrated by its use of radical innovations in the company's relationship with its ecosystem.
The entire article was written by:
This session was published in issue n°91 of the Journal de l'École de Paris du management, entitled Faire face.
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