President of the Schmidt Groupe. In 1995, she graduated with a Masters in management and a Bachelor of Business Administration with a specialisation in marketing (from the MBA Institute/groupe IPESUP). She initially worked in advertising agencies (Kenya and Publicis) as a group manager. She started working for the family-owned Schmidt Groupe in 2000. She was in charge of the Cuisinella concept, the development of the Schmidt network in Switzerland, and employment classification and the evolution of managerial practices, before joining the group’s executive management.