The strategy of authenticity Starting a record company in a world dominated by five multinationals

Gilbert Castro gives us a light-hearted explanation of how, starting from scratch, he has launched artists who have gone on to achieve worldrecognition. He also shows us how he has helped develop new musical trends and how he has created the only complete (albeit small) marketing chain in the French record industry, and all this with a healthy balance sheet! We see how a combination of intuition and good management can allow a small business to boldly go where the big multinationals have failed: discovering, promoting and distributing authentic styles of music.