After 40 years of unrivalled success, IBM is now in serious trouble. What has happened? Jean-Jacques Duby explains how the company's values and the cogs and wheels of its internal management system doomed IBM to failure, in the light of long developments in the technical, economic and commercial environment.
But why there should have been such a sudden shock remains a mystery. Perhaps IBM's mighty power had delayed its downfall, making this all the more brutal as a result, like the earthquake which follows the sudden encounter of two continental plates.
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