A very promising market : living the good life thanks to the digital sector


Christophe DESHAYES

Observer of digital technologies ; President, Tech2innovate


Robert PICARD

General Council for the economy, industry, energy and technologies (Conseil Général de l’économie, de l’industrie, de l’énergie et des technologies : CGEIET)

Seminar Business life | Friday July 06, 2012 - 9h30 - 12h

Whether one is ill or well, the desire to live life well is a profound need. Today, digital technologies seem to be able to help improve the quality of life. All sorts of innovations are emerging, ranging from those helping to beat various addictions, encouraging people to become more mobile, eating more balanced diets, and monitoring one’s sleep, all in fun ways. This is made easy thanks to the mobile telephone which has become an extension of ourselves. The digital sector provides disciplines, such as positive psychology, with essential means to help one reconsider one’s quality of life. The health sector, seen until now as an increasingly unsustainable expense, is changing into a colossal market to promote good living before our very eyes and without us being necessarily aware that this is taking place. Is France which, in the eyes of the world holds the secrets to the quality of life, going to benefit from this ?

The entire article was written by:

Élisabeth BOURGUINAT

This session was published in issue n°100 of the Journal de l'École de Paris du management, entitled Des mondes s'ouvrent.