The television which has revolutionised television

Download the report


Former president, HBO Film Programming Video & Enterprises

Seminar Creation | Tuesday October 14, 2008 - 8h45 - 10h45

Is the ideal television channel one which favours creation and quality, which does not care about audience figures, gives its entertainers carte blanche and makes iconoclastic choices ? This is the risk which HBO took and it proved to be successful : one in three American homes subscribe to HBO. Its series such as 'Sex and the City' and 'The Sopranos' are known worldwide. HBO's slogan 'It's Not TV. It's HBO' proclaims the fact that HBO has reinvented the rules both for television and innovation. Even Hollywood is starting to fear competition from HBO. What are the elements contributing to HBO's innovation ? The answer is a team of young, enthusiastic and unprejudiced people who have a taste for risk-taking and who trust innovators. It helps that they have a considerable budget... Today, the channel which started out in a spirited and fiery way has become part of the establishment. Under such circumstances, how can one preserve the innovation and the taste for risk ? How can one constantly reinvent oneself ?

The entire article was written by:


This session was published in issue n°75 of the Journal de l'École de Paris du management, entitled Entreprises en quête d'identité.

Google Analytics cookies
This site uses cookies from Google Analytics, these cookies help us to identify the content that interests you the most and to identify certain malfunctions. Your navigational data on this site is sent to Google Inc.